Medical Device Marketing Case Study: Euro-Med
Through extensive research, SFA uncovered several key sales propositions that Euro-Med was not using to their best advantage. Euro-Med medical devices are handcrafted to the highest quality specifications; they are German-made which is significant in terms of their heritage and reputation for excellence; and they are innovative in their product offerings.
In the creative execution, we introduced a human element to the brand that put out in front the people that stand behind their workmanship. Through benefit driven copy and a new look and feel, SFA was better able to communicate Euro-Med's premium quality to the market. The results were a new brand positioning, product catalog and refined packaging, all of which have helped to dramatically increase sales and revive the Euro-Med brand.Categories
- Product Positioning
- Catalog Design