B2B Marketing Case Study: Connecticut Community Bank
Connecticut Community Bank (CCB) is in fact the umbrella for a network of local banks serving their individual communities. At a time when the banking and finance industry is consolidating, CCB is determined to stand out from the crowd as the bank that still relates to their customers on a personal level.
Through advertising, PR and other promotional materials, SFA has helped CCB to embody the "small town" bank feel with all the services, capabilities and technology offerings of larger banks. SFA has also been active in promoting CCB's numerous community outreach initiatives.Categories
- Banner Advertising
- Print Advertising
- Public Relations
- Community Relations