Entertainment Marketing Case Study: CinéBistro

Cobb Theatres, one of the nation's leading and most progressive theatre circuits, has always been ahead of the curve when it comes to satisfying its diverse and evolving customer needs. With a focus on changing demographics, Cobb determined it was time to launch an upscale, luxury dinner-and-a-movie experience.

Today CinéBistro boasts a large and loyal following – patrons who flock to these elegant theatres to enjoy seasonal menu items, elegant cocktails, and premium entertainment. Adored by moviegoers and real estate developers alike, CinéBistro has even joined the ranks of Hollywood's A-listers as one of the hosts of the annual Vail Film Festival.

Categories
  • Branding Activation
  • Website
  • Advertising
  • Environment
  • Social Media
  • Promo and Sweeps
  • POP
  • Database Management
  • Loyalty Programs
  • Copywriting
  • Public Relations

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