Medical Marketing Case Study: Biocompatibles

Biocompatibles, a division of London-based BTG International group, is a leading medical technology company that provides drug-device combination products for interventional oncology. SFA designed and developed their corporate website and supporting collateral with content that spoke to both physicians and cancer patients.

The new site and collateral focus on the benefits of brachytherapy to patients: less invasive than other procedures; less aggressive than a radical prostatectomy; and fewer side effects. SFA also developed fully customizable, co-branded brochures for distribution at larger cancer treatment centers. In support of Biocompatibles ongoing educational events, SFA created multiple event microsites to allow for online guest registration, event scheduling, speaker bios and travel details for visitors.

Categories
  • Training Manuals
  • Corporate Identity
  • Product Collateral
  • Event Microsites
  • Co-Branded Marketing Materials
  • Direct Mail
  • Email Marketing
  • Symposium Materials

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