Industrial Marketing: Ascent Aviation

Ascent Aviation is a fast-growing MRO (Maintenance, Repair and Overhaul) company focused on narrow-body aircraft. Based in sunny Tucson, the company was recently acquired by our long-time private equity partner, LongueVue Capital. With a new hangar under construction at their 40-acre site, Ascent Aviation wanted to promote their expansion plans with their customers and the press, including new collateral materials, a new website, PR and a ribbon-cutting ceremony in early 2015.

SFA developed a new company identity, tagline and related marketing materials that repositioned Ascent in the marketplace. The new website clearly delineates their expertise in narrow-body aircraft, the company’s capabilities and the industries they serve.

SFA conducted extensive market research including interviews of 20 staff members and customers to capture Ascent’s true value proposition to their target audiences. As a result, SFA was able to become immersed in this niche, technical industry and differentiate Ascent from their competitors. Their new site (http://www.ascentmro.com/) and hangar launched with much fanfare and the event was covered in local and trade press.


Categories
  • Market Research
  • Creative Strategy
  • Tagline Development
  • Branding
  • Identity Development
  • Responsive Web Design
  • Custom CMS
  • Digital Content Creation
  • Public Relations
  • Collateral Development
  • Email Marketing
  • PPT Template Development

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Ascent Aviation

Ascent Aviation

Ascent Aviation

Ascent Aviation